![It WORKS!](https://www.thegrandla.com/sites/g/files/ujywhv416/files/styles/hero_xxl/public/2020-06/_P7A6371%201.jpg?h=cfb48328&itok=XoLfDaw6)
The Shops at The Grand
The Shops at The Grand will span three levels of retail. They will join a host of original restaurants oriented around an expansive plaza — the urban room that is the centerpiece of Frank Gehry’s grand design.
This spirited neighborhood is changing. Los Angeles is having the largest development boom in a century and people are migrating in record numbers as Angelenos rekindle their interest in upscale urban living.
![iStock-472927660 (1).jpg](/sites/g/files/ujywhv416/files/2020-07/iStock-472927660%20%281%29.jpg)
![The Grand Courtyard](/sites/g/files/ujywhv416/files/2021-10/The%20Grand%20Courtyard%20NE%20View.jpg)
Those moving in are young, educated, affluent and mobile. They are experience-seeking individuals with steep expectations for how and where they live, work and play. They are high earners with a propensity to spend.
are between 23 and 44 years old
rent their home
are unmarried
completed a 4-year degree or higher
In response, we are crafting a dynamic environment where retailers and restaurants can express themselves on a one-of-a-kind stage – a shopping destination created to appeal to a broad audience, with an original mix of stores and experiences that reflect the fashion-forward creativity of DTLA.
of those who live/work in DTLA appreciate the recent increase of retail stores
also shop or go out to eat when visiting DTLA for arts and culture
![The Grand from Grand Ave](/sites/g/files/ujywhv416/files/2021-10/5-Grand%20Ave_Green%20Wall%20Update_210513%20%281%29.jpg)
Why LA Is Ready for The Grand
people in proximity to DTLA
average HHI
are 25-44 years old
with $100K+ HHI
visitors to DTLA every year — a 16% increase since 2015
of DTLA residents are 23-44 years old
of visitors to DTLA are domestic travelers
DTLA residents' average HHI
daytime employees — a majority of whom are working or visiting near The Grand
of DTLA residents moved to the area in the past five years — with a 25% projected population increase by 2025
![woman having a drink](/sites/g/files/ujywhv416/files/2020-07/Screen%20Shot%202020-07-23%20at%203.02.37%20PM.png)
Dining at The Grand
The Shops at The Grand will complement more than 71,000 square feet of bars, cafés and chef-driven kitchens.